Beretta APX Centurion Campaign Proposal
Exploring a new angle for a firearm campaign, faced with the challenge of marketing restrictions on firearms. I had to get creative with my approach to boost sales for my potential client.
To enhance sales of this firearm, my recommendation was to increase followers by targeting non-gun owners who prioritize personal and home safety (being an untapped audience in this industry who focus mostly on gun and hunting enthusiasts).
My suggestion was to provide unique and valuable information that is not readily available from competitors. This strategy would position the brand as a credible and authoritative source on the subject, making them the go-to destination for people seeking to buy a handgun for personal and home safety.
Leveraging a series of posts centered around self-defense and protection tips as well as information about gun ownership and safety to attract new Social Media followers and drive traffic to the client's website where they are able to showcase the firearm with a more hard-sell approach.
